BigBangData GmbH is a trading desk for data-driven advertising that enables direct clients and agencies to make their management of data-driven campaigns from different sources transparent and efficient. We improve the performance of our clients, generate new clients or increase the turnover of existing clients.
The Customer Journey denotes the journey of a potential customer via different touch points or, respectively, contact points with a product, a brand or a company until he/she makes a purchase or registration. Only if the advertisement addresses the right user can it create demand or increase desire for a product. It is thus the addressing with the suitable advertising material in the respective phase of the customer journey that is the challenge. With its products, BigBangData offers you the suitable smart data-driven advertising campaign to enable you to address the user in the respective phase.
Products have already attracted the customer’s attention. The user is in the purchase decision-making process in the phase of realizing the need of a product. A potential demand arises. This demand can be enhanced by means of a suitable advertising material. Behavioral Targeting is based on website data from users such as search queries, visited pages, visit duration of a website and links that are clicked on. By means of these data, your target group is specifically addressed with the suitable advert.
The customer is interested in products and looks for it. He/she is now in the phase of concretization. The user compares different offers and develops concrete ideas of which product features are important for him/her. Prospecting supports you in addressing the user right in the moment in which he/she deals with a certain issue, If a user is in contact with one of your advertisement campaigns, the Data Management Platform (DMP) collects data by systematically analyzing the website content in order to then address the user specifically with your advertising material.
The customer wants to purchase the product. The user is thus in the phase of making the purchase decision. He/she adds the product to the cart but does not purchase it. Retargeting brings the visitor who did not purchase back to you by displaying to him/her your advertising material on another website. When the user sees your product on your advertising material, he/she remembers that he/she originally wanted to buy it, clicks on the advertising material and comes back to your online shop and purchases the product. With the aid of retargeting, you turn undecided prospective purchasers into purchasers.
The user is in the decision making process and will purchase the product. He/she is in the phase of concretization. The Data Management Platform (DMP) enables you to precisely address those users who are most likely to purchase something. The user is reached by the continuous analysis of data regarding his/her purchasing behavior, interests, visited websites, length of visit of a website, searched keywords as well as user specific features such as geographic position, moment of contact with the advertisement material, terminal, language of the user or his/her browser and is addressed with advertisement material.
The user has already purchased the product. Similar profiles (twins) of purchasers are created by means of the Data Management Platform (DMP). With the aid of Lookalike Modelling, users can be addressed with statistical twins that have so far not visited your website but whose profiles are similar to the profile of the potential purchaser. For this purpose, the user behavior of current purchasers is evaluated and compared to the behavior of other users. Vis the Demand Side Platform (DSP, the matching profile can then be addressed with advertising material in real time.
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