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About BBD

BigBangData GmbH is a trading desk for data-driven advertising that enables direct clients and agencies to make their management of data-driven campaigns from different sources transparent and efficient. We improve the performance of our clients, generate new clients or increase the turnover of existing clients.

The use of our leading technology allows us to deliver and track advertising material with our ad server, as well as the purchase of inventory by means of the DSP . With the collection, clustering and optimization of online and off-line activities by means of our DMP , we reach your target group whenever it is most likely that the customer wants to buy something.

BBD campaigns

The Customer Journey denotes the journey of a potential customer via different touch points or, respectively, contact points with a product, a brand or a company until he/she makes a purchase or registration. Only if the advertisement addresses the right user can it create demand or increase desire for a product. It is thus the addressing with the suitable advertising material in the respective phase of the customer journey that is the challenge. With its products, BigBangData offers you the suitable smart data-driven advertising campaign to enable you to address the user in the respective phase.

Behavioral Targeting

Products have already attracted the customer’s attention. The user is in the purchase decision-making process in the phase of realizing the need of a product. A potential demand arises. This demand can be enhanced by means of a suitable advertising material. Behavioral Targeting is based on website data from users such as search queries, visited pages, visit duration of a website and links that are clicked on. By means of these data, your target group is specifically addressed with the suitable advert.

Prospecting

The customer is interested in products and looks for it. He/she is now in the phase of concretization. The user compares different offers and develops concrete ideas of which product features are important for him/her. Prospecting supports you in addressing the user right in the moment in which he/she deals with a certain issue, If a user is in contact with one of your advertisement campaigns, the Data Management Platform (DMP) collects data by systematically analyzing the website content in order to then address the user specifically with your advertising material.

Retargeting

The customer wants to purchase the product. The user is thus in the phase of making the purchase decision. He/she adds the product to the cart but does not purchase it. Retargeting brings the visitor who did not purchase back to you by displaying to him/her your advertising material on another website. When the user sees your product on your advertising material, he/she remembers that he/she originally wanted to buy it, clicks on the advertising material and comes back to your online shop and purchases the product. With the aid of retargeting, you turn undecided prospective purchasers into purchasers.

User Profiling

The user is in the decision making process and will purchase the product. He/she is in the phase of concretization. The Data Management Platform (DMP) enables you to precisely address those users who are most likely to purchase something. The user is reached by the continuous analysis of data regarding his/her purchasing behavior, interests, visited websites, length of visit of a website, searched keywords as well as user specific features such as geographic position, moment of contact with the advertisement material, terminal, language of the user or his/her browser and is addressed with advertisement material.

Lookalike Modelling

The user has already purchased the product. Similar profiles (twins) of purchasers are created by means of the Data Management Platform (DMP). With the aid of Lookalike Modelling, users can be addressed with statistical twins that have so far not visited your website but whose profiles are similar to the profile of the potential purchaser. For this purpose, the user behavior of current purchasers is evaluated and compared to the behavior of other users. Vis the Demand Side Platform (DSP, the matching profile can then be addressed with advertising material in real time.

Data Collecting

We have and collect data of all visitors and track and analyze the online behavior of users on websites.

Data Modelling

We screen and categorize the users who correspond to your requirements and offer you your individual target group.

Targeting

We specifically address your target group with your advertising message in order to achieve maximum visibility in the respective phase of the decision-making process.

BBD added values

Ad server, DSP & DMP – all in one

Avec BigBangData vous avez non seulement accès à un Adserver, à DSP ou DMP, mais aussi à une technologie avec Adserver, DSP et DMP.

Transparency

BigBangData provides you with reports or full access to our platform so that you can examine and monitor all activities and media costs in real time.

Data security

We offer access to traffic with guaranteed quality, including all DSPs and full control over the delivery of each individual advert. Our server is located in Europe and provides maximum security for all data.

CrossDevice

CrossDevice Advertising means that the best format is offered to the user at the right time on the right device. BigBangData realizes the campaigns with you.

Data diversity

Data such as 1st party, 2nd party, 3rd party, weather, time, place etc. from different sources as well as the combination of offline and online data increases the relevance and efficiency for your target group. By means of our technology, we moreover have exclusive, accurate and always profile data on a large scale.

Focus on new customers

BigBangData specializes in the efficient addressing of potential prospective purchasers and new customers. On the basis of complex data analyses, the needs of users are recognized in time and purposefully addressed.

BBD Services

MANAGED SERVICES

The offer Managed Services aims at brands and agencies. We recommend products tailored to your demand profile that bring you the greatest added value. We take over the creation, management and optimization of the campaigns for you. With the access to our system, you stay on top of things and we keep you posted with regular analyses of the campaigns.

SELF SERVICE

Self Service is the ideal offer for agencies, startups , small and medium-sized companies and for all those who want to take over the management of campaigns themselves. We train you in handling the system and can create and optimize your campaigns.

DSP, DMP & ADSERVER

All in one – DSP, DMP and Ad server Here you have access to our technology. By means of the ad server, we deliver and track your advertisement material and purchase inventory with our DSP., The DNP facilitates the collection, clustering and optimization of online and offline activities and a targeted and efficient addressing of your target group.

BBD Contact

Social

Contact

+49 15115694979

info@bigbangdata.de